ABELONE WILHELMSENABELONE WILHELMSEN

Abelone makes beautiful clothes, but found it hard to talk to her audience in a consistent way.

Together with Abelone, the search started for what fits her brand best.

That led to a refreshed tone of voice and brand guide, a monthly newsletter and regular social media posts, which also gave sales a boost.

Like Abelone's own work, fashion is timeless and always moving, which makes writing and designing for it a lot of fun.